Detailed Record



Effects of Experiential Priming in Virtual Reality on Flavor Profiles of Real-World Beverages


Abstract Earlier research establishes the predominance of virtual over real textures, flavors, and scents when two different stimuli are presented to users. However, the effects of virtual priming, rather than simultaneous exposure, has not been thoroughly investigated. Experiential priming involves the presentation of one set of stimuli prior to a second set of stimuli. We examined whether experiential priming conducted in a virtual environment influences real-world flavor profile perception. The results of our preliminary work suggest that VR experiential priming produces perceptual differences in the real world and warrants further investigation.
Authors Milana Wolff University of WyomingORCID , Danny Otten , Allie Lew , Russell Todd University of Wyoming , Amy Banić University of Wyoming
Journal Info Not listed | 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)
Publication Date 3/1/2023
ISSN Not listed
TypeKeyword Image article
Open Access closed Closed Access
DOI https://doi.org/10.1109/vrw58643.2023.00307
KeywordsKeyword Image Synesthetic Experiences (Score: 0.534931) , Sensory Expectations (Score: 0.52831)