| Abstract |
Macromarketing puts business activity in context. Accordingly, this commentary seeks to put Wided Batat's MECCDAL Method of holixec education into context. Unlike the fine arts and design study programs which highly value innovation, business schools value innovation less so. Accordingly, a compelling case needs to accompany Batat's proposal to win early adopters to the MECCDAL Method of holixec education. One path for doing this might be to more strongly position the MECCDAL Method as a means for business schools to more effectively focus on sustainability education in order to stem global warming in a timely manner. Batat would do well to shift the theoretical grounding of holixec education away from the writings of Bourdieu (which emphasize the exclusionary aspect of academic qualifications) to those of Becker's human capital development theory in economics. In this way, holixec education would be aligned more closely with social mobility in society. Such alignment would lead developers of holixec education to focus on practical deliverables to students and their families, such as improved employability for those graduating from holixec education programs. Questions for the development of holixec education, such as what students are best suited for holixec education, what institutions are most ready to embrace holixec education, what are the role of accounting and finance learning in holixec education, and what are the role of quantiative disciiplines (economics, statistics, and consumer behavior) in holixec education and in faculty research? Answering these questions will help many holixec learning trees take root and form a forest of holixec learning trees in the future. |
