| Abstract |
In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided. |
| Authors |
Cole Ehmke 
|
| Journal Info |
Clemson University | Journal of Extension , vol: 61
, iss: 2
|
| Publication Date |
9/20/2023 |
| ISSN |
0022-0140 |
Type |
article |
| Open Access |
gold
|
| DOI |
https://doi.org/10.34068/joe.61.02.14 |
| Keywords |
Extension Education (Score: 0.493207)
|
