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Connectome-wide Brain Signature During Fast Food Advertisement Exposure Predicts BMI At 2 Years


Abstract ABSTRACT Food advertisements target adolescents contributing to weight gain and obesity. However, whether brain connectivity during those food advertisements can predict weight gain is unknown. Here, 121 adolescents (14.1±1.0y; 50.4% female; BMI: 23.4±4.8; 71.9% White) completed both a baseline fMRI paradigm viewing advertisements (unhealthy fast-food, healthier fast-food, and non-food) and an anthropometric assessment two years later. We used connectome-based predictive modeling (CPM) to derive brain networks that were associated with BMI both at baseline and the 2-year follow-up. During exposure to unhealthy fast-food commercials, we identified a brain network comprising high-degree nodes in the hippocampus, parahippocampal, and fusiform gyrus rich with connections to prefrontal and occipital nodes that predicted lower BMI at 2-year follow-up (r =0.17; p=0.031). A similar network was derived from baseline BMI (n=168; r =0.34; p<0.001). Functional connectivity networks during exposure to the healthier fast-food (p=0.152) and non-food commercials (p=0.117) were not significant predictors of 2-year BMI. Key brain regions in our derived networks have been previously shown to encode aspects of memory formation, visual processing, and self-control. As such, the integration of these regions may reflect a mechanism of adolescents’ ability to exert self-control towards obesogenic food stimuli.
Authors Afroditi Papantoni ORCID , Ashley N. Gearhardt ORCID , Sonja Yokum ORCID , Lindzey V. Hoover ORCID , Emily S. Finn ORCID , Grace E. Shearrer University of WyomingORCID , Lindsey Smith Taillie , Saame Raza Shaikh ORCID , Katie A. Meyer ORCID , Kyle S. Burger ORCID
Journal Info University of Oxford | Social Cognitive and Affective Neuroscience
Publication Date 3/8/2025
ISSN 1749-5016
TypeKeyword Image article
Open Access gold Gold Access
DOI https://doi.org/10.1093/scan/nsaf018
KeywordsKeyword Image Parahippocampal gyrus (Score: 0.5173259)